Actress Zoe Saldana Launching Digital Media Brand Focused on Latinos
Actress and producer Zoe Saldana is launching a digital media company by the end of this year that will focus on empowering Latinos. The start-up, called BeSe, will create cultural storytelling targeting millennial and Generation Z audiences, for distribution across social and digital platforms. Saldana will serve as the founder and CEO of the company, with media and entertainment veteran Daniel Batista as president and COO. The media company’s mission will be to amplify the voice and untold stories of cultural pioneers reflecting and shaping the collective American experience. Saldana stated,
Latinos are a growing community in America, but Latino stories have remained historically marginalized. I’m so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America. I’m grateful to partner with Daniel, Monica and Plus Foundry so that more voices can be heard and empower others to actively create their own futures.
The company’s name comes from the verb “to be” in two languages; in English “be” and in Spanish “se,” meaning to exist and know yourself. Latinos comprise an estimated 18 percent of the U.S. population, yet they represent only 4 percent of the newsroom workforce and less than 2 percent of news producers. News stories around the Latino community constitute less than 1 percent of news media coverage, with the majority portraying Latinos in a negative light. This digital media company will hopefully provide Latinos with more positive stories about Latinos and give them a greater voice in the media.